As NYFW draws to a close, I’ve been reflecting on just how huge the fashion industry is. There are literally hundreds of designers creating thousands of new pieces each year. A small percentage of those are ‘green’ designers, but they are absolutely making a dent in the industry by demanding the highest standards of fabrics, construction and manufacturing–growing their lines with grassroots marketing.
I’d like to show off the Fall/Winter 2009 lines of some of my favorite green designers. These collections may seem to have very little in common when taken at first glance. But they are all the same where it counts: Their makers have constructed them with a higher purpose.
The following collections are either on sale now or will be within the next few weeks.
You can read my feature post about Brook There, the homegrown line that is “inspired by the idea that ‘there’ often represents a place we’d rather be, and that fashion is the vehicle that can transport you from fantasy to reality, or from here to there.”
My interview with Sara Seumae of Spun is a glimpse into what it takes to startup a new label. Her line is deceptively simple. They look very “ordinary” on the hanger, but when you put them on they fit beautifully–and they are extremely versatile.
Named after the designer’s fashionable grandmother, Doie is eternally feminine, hip and colorful. In an eco fashion world that seems to be obsessed with neutrals and minimalistic lines, Doie stands apart as sheer loveliness.
Elena Garcia blends daring design, traditional techniques, and luxurious, eco-friendly textiles to create beautiful, timeless pieces for women of all ages. As Garcia finds her inspiration from the world around her, she believes it is her responsibility to protect and preserve this world in which she lives.
IVANAhelsinki is an independent art& fashion brand. It brings delicately together Slavic rough melancholity and pure Scandinavian moods. It´s balancing between white arctic summer nights and endless winter sadness. Eerie hovering isolation and intense starkness. IVANAhelsinki has been the only Scandinavian women’s wear brand ever to be accepted to the official Paris Fashion Week “IN” Show calendar.
The intention behind Kelly B is to create unique and comfortable clothing for the conscious consumer. Kelly’s first two lines have been produced with all organic cotton and other natural fibers including bamboo and organic cotton.
Lela is a collection of sportswear made manufactured in Canada, made with the top-of-the-line fabrics that are environmentally-sensitive and milled exclusively for the designers.
Nature Vs. Future designs are a self-generated product of imagination blended with the designer’s passions–architecture, furniture, music & art. Working with the body as the palette, balance, line quality, rhythm & movement are incorporated into each piece.
Simplicity embodied in clean silhouettes and organic fibers.
Prairie Underground was conceived as populist clothing for serious, daily wear. Each piece is designed to be multipurpose and defines a new category of dress, one that crosses the boundaries of active wear and loungewear and redefines day to night dressing.
She Bible started in the kitchen with a hand-made screen printing press and has grown into a cut and sew label offering reliably sexy and comfy pieces perfect for kicking up dirt and kicking up your heels. All goods are sewn and printed in San Francisco.
Inspired by color blocking and abstract paintings by Mondrian, Two of Hearts’ fall line embraces the modern art house look with pops of vibrant colour. Designed to be easy-to-wear and easy-to-layer, the collection lends itself nicely to the stylish and artsy woman’s wardrobe.
Check out my feature post about Mountains of the Moon and it’s designer Melissa Baswell. MotM is a fresh, youthful line with an established online presence. It manages to be both hip and feminine without compromising its ethics.
